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Social Media


Social Media

This module covers how and when the CAP Code applies to social media. As well as looking at which types of social media posts are likely to be covered by the Code, and why.

icon-access.png Access until 31/12/2023
icon-access.png This module provides 2 CPD hours
IMPORTANT NOTICE: We have now suspended the sale of this module, if you have already purchased this module you have until the 31 December 2023 to complete it. For a list of the modules that are already available on our new platform please check the ‘Online Training’ page on www.asa.org.uk. If you have any questions, please contact elearning@asa.org.uk.



The course is broken down as follows:

  • Remit of the Advertising Codes

    This section explains how the advertising rules apply to different types of social media communications, including the use of affiliates and user-generated content

  • Recognition of advertising

    This section covers the important rules for labelling posts on social media and for producing advertorial content

  • Promotions and responsible targeting

    This section will covers the rules you need to know for running promotions on social media, as well as the rules for advertising age-restricted products

The course concludes with an assessment, and on passing a personalised certificate for your records.

Multiple purchases: Prices vary when buying five modules or more. To receive the discount when buying multiple modules, please email us at elearning@cap.org.uk to arrange payment via invoice. This offer is limited to a maximum of 24 modules in any combination.


  • Engaging content – interactive courses to help safeguard your brand
  • Flexible – learn where you want, when you want
  • Cost-effective – savings available on multiple purchases, plus no travel expenses

Find out more here.

Find out more about our other online training courses.

The content of this module was created by an expert from the CAP Copy Advice team. The team are knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment and hints and tips on how to stay on the right side of the rules.

CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2 CPD hours.

"Engaging and insightful course with great examples that are easy to relate to.”

(Compliance & Risk Associate, MoneySuperMarket.com)

Pricing deals

‘If you are buying five or more of any of our modules, and/or you intend to have five or more users, you can save on the price per module.

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