This module covers how and when the CAP Code applies to social media. As well as looking at which types of social media posts are likely to be covered by the Code, and why.
The course is broken down as follows:
Remit of the Advertising Codes
This section explains how the advertising rules apply to different types of social media communications, including the use of affiliates and user-generated content
Recognition of advertising
This section covers the important rules for labelling posts on social media and for producing advertorial content
Promotions and responsible targeting
This section will covers the rules you need to know for running promotions on social media, as well as the rules for advertising age-restricted products
The course concludes with an assessment, and on passing a personalised certificate for your records.
- Engaging content – interactive courses to help safeguard your brand
- Flexible – learn where you want, when you want
- Cost-effective – savings available on multiple purchases, plus no travel expenses
Find out more here.
Find out more about our other online training courses.
The content of this module was created by an expert from the CAP Copy Advice team. The team are knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment and hints and tips on how to stay on the right side of the rules.
CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2 CPD hours.