Conduct a check up on your marketing claims. If you’re involved in advertising medicines, medical devices or products and treatments with health and nutritional benefits, this module will help you ensure your claims meet the requirements of the ad rules, can be substantiated and don’t unintentionally mislead consumers.

Stay on the right side of the line with your motor vehicle and in car technology advertising claims. This course provides an in-depth look at the motoring advertising rules as well as giving top tips on how to avoid common issues like pricing, promotions and misleading claims.

You’ve got followers, but are you followers of the advertising rules? This module covers how and when the CAP Code applies to social media, as well as looking at which types of social media posts are likely to be covered by the Code, and why.

This course will provide an overview of the roles of the ASA and CAP, a detailed breakdown of which types of advertising fall within the remit of the ASA and a look at the rules that marketing, advertising and compliance professionals should know before creating marketing communications.

As of 1 July 2017, HFSS product advertisements will be subject to dedicated restrictions on their placement and content. Our new module will give you an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media.

This online training module has been designed to provide marketing, advertising and compliance professionals with all of the tools they require to run effective and compliant promotions.

Around 70% of cases dealt with by the ASA relate to advertising that is perceived as misleading. Misleading ads hoodwink consumers, give an unfair advantage to businesses that don’t play by the rules and erode trust in advertising.

On this module you will learn the importance of having the evidence to back up your claims; making sure any qualifications are clear; and how to avoid misleading your customers with the use of endorsements and testimonials.

This module will look further at some of the key issues relating to misleading advertising, including exaggeration, pricing, guarantees and after-sales service. The course provides you with authoritative advice and guidance on how to create campaigns that comply with the rules.

Alcohol advertising is often a sensitive topic. Societal concerns about alcohol, in particular problems such as binge and underage drinking, mean that it is rarely out of the headlines.

This module covers the rules gambling advertisers need to know to create responsible campaigns in the UK. It looks at terms & conditions, social responsibility - including the rules on ads appealing to under 18s and all of the rules in Section 16 (Gambling) of the CAP Code.