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Responsible for writing and maintaining the UK Advertising
Codes and providing authoritative advice on the rules

CAP Advice & Training

CAP is the industry body which writes and maintains the UK Advertising Codes. We also provide support in the form of advice, guidance and training seminars to help you get your ads right.

We want you to produce excellent and compelling campaigns that also comply with the rules, because we know that the professional and brand damage from getting your ad banned by the ASA can be damaging.That’s why we’ve created a wide range of advice services – so you can look good and be good at the same time.

Find out more about our advice and training resources here.

How our pricing works
Individually each module costs £54 inclusive of VAT. If you are buying five or more of any of our modules, or if you intend to have five users or more, you can save on the price per module. See our tiered pricing structure to find out more.
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Introductory learning
For more information on ad regulation and the ASA complaints process, CAP eLearning has two introductory learning activities, available here.
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