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Motoring and Vehicle Advertising


Motoring and Vehicle Advertising

This module covers the motoring advertising rules to help you create ads and campaigns that comply with the Codes. You’ll also gain top tips from the experts on how to avoid common issues with vehicle related ads including those around pricing, promotions and misleading claims.

icon-access.png Access until 31/12/2023
icon-access.png This module provides 2 CPD hours
IMPORTANT NOTICE: We have now suspended the sale of this module, if you have already purchased this module you have until the 31 December 2023 to complete it. For a list of the modules that are already available on our new platform please check the ‘Online Training’ page on www.asa.org.uk. If you have any questions, please contact elearning@asa.org.uk.



The course is broken down as follows:

  • Misleading claims and omissions

    This section focuses on potentially misleading claims and omissions, including issues around advertising claims about fuel emissions and efficiency.

  • Pricing and promotions

    This section covers the requirements around pricing and promotional marketing in relation to motor vehicles including "from” prices, additional charges and savings claims.

  • The motoring rules

    This section explores the rules in ‘Motoring’ sections of the Advertising Codes and covers depictions of speed, irresponsible driving styles and the Highway Code.

The course concludes with an assessment, and on passing a personalised certificate for your records.

  • Engaging content – interactive courses to help safeguard your brand
  • Flexible – learn where you want, when you want
  • Cost-effective – savings available on multiple purchases, plus no travel expenses

Find out more here.

Find out more about our other online training courses.

The content of this module was created by an expert from the CAP Copy Advice team. The team are knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment and hints and tips on how to stay on the right side of the rules.

CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2 CPD hours.

Pricing deals

‘If you are buying five or more of any of our modules, and/or you intend to have five or more users, you can save on the price per module.

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