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Misleading advertising - Part three


Misleading advertising - Part three

The third part of our misleading advertising eLearning module covers the remaining essentials you need to know in order to avoid inadvertently misleading your customers and help you create campaigns that comply with the rules.

The course primarily focuses on the rules around pricing but also covers exaggeration and guarantees and after-sales service.

icon- access.png 6 months access
icon-access.png This module provides 2 CPD hours
IMPORTANT NOTICE: We have now suspended the sale of this module, if you have already purchased this module you have until the 31 December 2023 to complete it. For a list of the modules that are already available on our new platform please check the ‘Online Training’ page on www.asa.org.uk. If you have any questions, please contact elearning@asa.org.uk.



The course is broken down as follows:

  • Exaggeration

    We’ll use case studies to help illustrate what you can and can’t say when talking about the efficacy of your product or service

  • Pricing

    This section will look in depth at the rules around pricing, including RRPs, price comparisons and lowest price promises

  • Guarantees & after-sales service

    The final section will cover the rules on guarantees, including money-back guarantees

The course concludes with an assessment, and on passing a personalised certificate for your records.

  • Engaging content – interactive courses to help safeguard your brand
  • Flexible – learn where you want, when you want
  • Cost-effective – savings available on multiple purchases, plus no travel expenses

Find out more here.

Find out more about our other online training courses.

The content of this module was created by an expert from the CAP Copy Advice team. The team are knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment and hints and tips on how to stay on the right side of the rules.

CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2 CPD hours.

Pricing deals

‘If you are buying five or more of any of our modules, and/or you intend to have five or more users, you can save on the price per module.

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