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Misleading advertising - Part one


Misleading advertising - Part one

Around 70% of cases dealt with by the ASA relate to advertising that is perceived as misleading. Misleading ads hoodwink consumers, give an unfair advantage to businesses that don't play by the rules and erode trust in advertising.

On this course you will discover how to avoid creating advertising that could inadvertently mislead your customers, and create campaigns that comply with the rules.

This course focuses on how to deal with aspects of 'free', 'comparisons' and 'availability' in your ads.

icon- access.png 6 months access
icon-access.png This module provides 2 CPD hours
IMPORTANT NOTICE: We have now suspended the sale of this module, if you have already purchased this module you have until the 31 December 2023 to complete it. For a list of the modules that are already available on our new platform please check the ‘Online Training’ page on www.asa.org.uk. If you have any questions, please contact elearning@asa.org.uk.



The course is broken down as follows:

  • Free

    We'll talk you through the specific rules attached to the use of the word 'free', and how you can use it in your ads without misleading customers

  • Comparisons

    In this section, you will find out the requirements for comparing your products to your competitors and the substantiation required in doing this

  • Availability

    This section looks at the steps marketers should take to ensure consumers aren't misled over the availability of a product or an offer

The course concludes with an assessment, and on passing a personalised certificate for your records. 

  • Engaging content – interactive courses to help safeguard your brand
  • Flexible – learn where you want, when you want
  • Cost-effective – savings available on multiple purchases, plus no travel expenses

Find out more here.

Find out more about our other online training courses.

The content of this module was created by an expert from the CAP Copy Advice team. The team are knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment and hints and tips on how to stay on the right side of the rules.

CAP eLearning contributes to your continuing professional development (CPD).
Part One will provide you with 2 CPD hours.
Part Two will provide you with 2 CPD hours.
Part Three will provide you with 2 CPD hours.

Misleading Advertising Part One

"Relevant marketing learning basics that show real world working examples.”

(Director of CRM, 32 Red)

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