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Insider's guide to the ASA and CAP


Insider's guide to the ASA and CAP

This module is designed for marketing, advertising and compliance professionals to provide them with an essential foundation of how advertising regulation works. The course will run through the key principles of creating marketing communications that comply with the Codes and uses real-life rulings to illustrate how the ASA’s remit applies.

Please note: We have an upgraded version of this module on a new platform. It has a refreshed look, updated case studies and guidance on the new ‘strong’ appeal rules. To purchase our new gambling module please visit CAP Online training.


icon- access.png Access until 31/12/2023

icon-access.png This module provides CPD 1 hours


The course is broken down as follows:

  • Overview of advertising regulation

    Overview of key promotions rules, including availability, terms & conditions and abuse

  • Overview of advertising regulation

    How advertising self-regulation works, the separate roles of the ASA and CAP and what happens if someone complains about your ad

  • Overview of the rules

    An overview of the advertising rules for broadcast and non-broadcast media

The course concludes with an assessment, and on passing a personalised certificate for your records.

  • Engaging content – interactive courses to help safeguard your brand
  • Flexible – learn where you want, when you want
  • Cost-effective – savings available on multiple purchases, plus no travel expenses

Find out more here.

Find out more about our other online training courses.

The content of this module was created by an expert from the CAP Copy Advice team. The team are knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment and hints and tips on how to stay on the right side of the rules.

CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2 CPD hours.

"This quick and easy course is perfect to boost knowledge of regulation and rules. The real life case study assessment provides a good test of understanding."

(Quality Consultant, Bupa)

Pricing deals

‘If you are buying five or more of any of our modules, and/or you intend to have five or more users, you can save on the price per module.

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