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Gambling Advertising


Gambling Advertising

The number of gambling ads has been rising year-on-year since 2007 when the sector was de-regulated as part of the Gambling Act. This has led to increased scrutiny on ads in the sector, making it more important than ever to ensure your ads are legal, decent, honest and truthful.

Our course has been designed to provide gambling advertisers with all of the tools they require to produce ads that comply with the rules.

IMPORTANT NOTICE: We have now suspended the sale of this module, if you have already purchased this module you have until the 31 December 2023 to complete it. For a list of the modules that are already available on our new platform please check the ‘Online Training’ page on www.asa.org.uk. If you have any questions, please contact elearning@asa.org.uk.

icon- access.png Access until 31/12/2023

icon-access.png This module provides CPD 2 hours

The course is broken down as follows:

  • Terms and conditions

    This section looks at how to present the terms and conditions of any claims and promotions in marketing communications

  • Social, cultural and religious responsibility

    This section covers the rules on creating ads that appeal to children and other areas of social responsibility

  • The gambling rules

    Go through Section 16 of the CAP Code and take a look at real-life rulings to illustrate the rules

  • Betting and tipsters

    This section will provide guidance on how betting tipsters can remain responsible when promoting their services

The course concludes with an assessment, and on passing a personalised certificate for your records.


  • Engaging content – interactive courses to help safeguard your brand
  • Flexible – learn where you want, when you want
  • Cost-effective – savings available on multiple purchases, plus no travel expenses

Find out more here.

Find out more about our other online training courses.

The content of this module was created by an expert from the CAP Copy Advice team. The team are knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment and hints and tips on how to stay on the right side of the rules.

CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2 CPD hours.

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