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Responsible for writing and maintaining the UK Advertising
Codes and providing authoritative advice on the rules

eLearning Courses

Explore our currently available courses:


NEW!  Food and Soft Drink Advertising to Children
 
As of 1 July 2017, HFSS product advertisements will be subject to dedicated restrictions on their placement and content. Our new module will give you an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media.

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Promotional Marketing
 
This online training module has been designed to provide marketing, advertising and compliance professionals with all of the tools they require to run effective and compliant promotions.

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Misleading Advertising FREE Overview
 
This module provides a useful overview of the CAP Code rules on misleading advertising. It includes two ASA case studies plus a short assessment. Refresh your knowledge on these important principles for FREE today.
 

Misleading Advertising: Part One
 
Around 70% of cases dealt with by the ASA relate to advertising that is perceived as misleading. Misleading ads hoodwink consumers, give an unfair advantage to businesses that don't play by the rules and erode trust in advertising.

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Misleading Advertising: Part Two 
 
On this module you will learn the importance of having the evidence to back up your claims; making sure any qualifications are clear; and how to avoid misleading your customers with the use of endorsements and testimonials.

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Misleading Advertising: Part Three 
 
This module will look further at some of the key issues relating to misleading advertising, including exaggeration, pricing, guarantees and after-sales service. The course provides you with authoritative advice and guidance on how to create campaigns that comply with the rules.

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Responsible Ads: Alcohol Advertising FREE DEMO
 
Get a FREE taste of the Alcohol Advertising eLearning module with our demo version, available for one week once you've signed up.

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Responsible Ads: Alcohol Advertising
 
Alcohol advertising is often a sensitive topic. Societal concerns about alcohol, in particular problems such as binge and underage drinking, mean that it is rarely out of the headlines.

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Responsible Ads: Gambling Advertising
 
This module covers the rules gambling advertisers need to know to create responsible campaigns in the UK. It looks at terms & conditions, social responsibility - including the rules on ads appealing to under 18s and all of the rules in Section 16 (Gambling) of the CAP Code.

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Introductory learning
For more information on ad regulation and the ASA complaints process, CAP eLearning has two introductory learning activities, available here.
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