Responsible Ads: Gambling Advertising
The number of gambling ads has been rising year-on-year since 2007 when the sector was de-regulated as part of the Gambling Act. This has led to increased scrutiny on ads in the sector, making it more important than ever to ensure your ads are legal, decent, honest and truthful.
Our latest online training module has been designed to provide gambling advertisers with all of the tools they require to produce ads that comply with the rules.
This course is broken down as follows:
- Terms and conditions: This section looks at how to present the terms and conditions of any claims and promotions in marketing communications.
- Social, cultural and religious responsibility: This section covers the rules on creating ads that appeal to children and other areas of social responsibility.
- The gambling rules: Go through Section 16 of the CAP Code and take a look at real-life rulings to illustrate the rules.
- Betting and tipsters: This section will provide guidance on how betting tipsters can remain responsible when promoting their services.
If this is your first visit, please register
For more information on ad regulation and the ASA complaints process, CAP eLearning has two introductory learning activities, available here