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Responsible for writing and maintaining the UK Advertising
Codes and providing authoritative advice on the rules

Responsible ads: Alcohol Advertising

90 days access
1 hour of learning

This is our e-learning masterclass which is designed to provide you with the knowledge you need to create responsible alcohol ads.

The UK advertising rules for alcohol are amongst the strictest in the world. The rules are based upon evidence that points to a link between alcohol advertising and people’s awareness and attitudes to drinking.

This course will explain the rules around alcohol advertising and help you to understand where the Advertising Standards Authority (ASA) draws the line when considering complaints about alcohol. Although the rules surrounding alcohol advertising are strict, it is still possible to come up with creative, effective ads that comply with the advertising Codes, and this course aims to help you do just that.

Want to understand more about the advertising regulatory system before starting the course? Access our foundation modules Understanding ad regulation and Someone’s complained about your ad – what now?

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For more information on ad regulation and the ASA complaints process, CAP eLearning has two introductory learning activities, available here.
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