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Responsible for writing and maintaining the UK Advertising
Codes and providing authoritative advice on the rules

Misleading Advertising: Part Three


 
The third part of our misleading advertising eLearning covers the remaining essentials you need to know in order to avoid inadvertently misleading your customers and help you create campaigns that comply with the rules.

The course primarily focuses on the rules around pricing but also covers exaggeration and guarantees and after-sales service. It is broken down as follows:

  • Exaggeration: We’ll use case studies to help illustrate what you can and can’t say when talking about the efficacy of your product or service.

  • Pricing: This section will look in great depth at the rules around pricing, including RRPs, price comparisons and lowest price promises.

  • Guarantees & after-sales service: The final section will cover the rules on guarantees, including money back guarantees.

The course concludes with an assessment and on passing, a personalised certificate for your records.

Pricing

Individually each module costs £54

If you are buying five or more of any of our modules, or if you intend to have five or more users, you can save on the price per module. See our tiered pricing structure to find out more.

Have any questions?

If you have any questions, or you’d like to find out more, please email elearning@cap.org.uk.

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