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Responsible for writing and maintaining the UK Advertising
Codes and providing authoritative advice on the rules

Introductory Learning

Learn more about the ad regulation and the complaints procedure with the exercises below: You can also see what your peers have shared and get a flavour of how you will learn with our eLearning courses.  

Understanding ad regulation

The UK advertising regulatory system is a mixture of self-regulation for non-broadcast advertising and co-regulation for broadcast advertising. Learn about the various organisations involved in making the system work.


Someone’s complained about your ad – what now? 

What happens if the Advertising Standards Authority (ASA the UK’s independent regulator of advertising across all media) receives a complaint about your ad or an ad you have carried or helped to make? Find out about ASA's 12-step complaints procedure in this activity.


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Introductory learning
For more information on ad regulation and the ASA complaints process, CAP eLearning has two introductory learning activities, available here.
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