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Health and Medicines Advertising


Health and Medicines Advertising

The ASA applies a high level of scrutiny to marketing claims for medicines, medical devices, beauty and health-related products or treatments. This module will take you through the different kinds of claims you can and can’t make for various types of products, as well as the kinds of evidence marketers must hold to substantiate these claims.

icon-access.png Access until 31/12/2023
icon-access.png This module provides 2.5 CPD hours
icon-access.png £54* including VAT 
IMPORTANT NOTICE: This platform is being disbanded on 1 January 2024, purchases made after 30 June 2023 will have access to the module(s) until 31 December 2023. Purchases made before this time will continue to have access for 6 months from the date of purchase. If you have any questions please contact elearning@asa.org.uk.



Access key  *discount available with five or more purchases

The course is broken down as follows:

  • Misleading claims, substantiation and testimonials

    This section focuses on how to avoid using potentially misleading claims, how to reference testimonials correctly, and the types of evidence marketers are required to hold for different types of health-related claims.

  • Medicines and medical devices

    This section covers the advertising rules that apply to medicines and medical devices, including those on licensing and the use of endorsements by celebrities and health professionals.

  • Complementary therapies

    This section explores the rules that apply to complementary therapies, including substantiation for efficacy claims, testimonials and use of the title "Dr”.

  • Food supplements

    This section covers the rules on health and nutritional claims related to foods and supplements, including the restrictions on comparisons and prohibited claims.

The course concludes with an assessment, and on passing a personalised certificate for your records.

  • Engaging content – interactive courses to help safeguard your brand
  • Flexible – learn where you want, when you want
  • Cost-effective – savings available on multiple purchases, plus no travel expenses

Find out more here.

Find out more about our other online training courses.

The content of this module was created by an expert from the CAP Copy Advice team. The team are knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment and hints and tips on how to stay on the right side of the rules.

CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2.5 CPD hours.

Pricing deals

‘If you are buying five or more of any of our modules, and/or you intend to have five or more users, you can save on the price per module.

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