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Food and soft drink advertising to children


Food and soft drink advertising to children

As of 1 July 2017, HFSS product advertisements will be subject to dedicated restrictions on their placement and content. These rules respond to wider concerns about childhood diet and obesity and recognise changes in the media environment over the past decade bringing non-broadcast media, including online spaces, into line with the rules for broadcast advertising. This course will give you an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media. It will also take you through some exercises to put your understanding into practice and will end with an assessment to test what you've learned.

icon- access.png Access until 31/12/2023
icon-access.png This module provides 2.5 CPD hours
IMPORTANT NOTICE: We have now suspended the sale of this module, if you have already purchased this module you have until the 31 December 2023 to complete it. For a list of the modules that are already available on our new platform please check the ‘Online Training’ page on www.asa.org.uk. If you have any questions, please contact elearning@asa.org.uk.



Access key *discount available with five or more purchases

The course is broken down as follows:

  • Background and placement

    This section provides an overview of the scope of the CAP Codes and covers the restrictions on the placement and targeting of ads for food and soft drinks

  • Health and well-being?

    This section covers marketers' responsibilities to ensure that their advertising does not cause harm to children or encourage an unhealthy lifestyle

  • Selling techniques

    This section covers the techniques that marketers might employ and how the rules apply to them; including the use of characters/celebrities, pricing and promotions

The course concludes with an assessment, and on passing a personalised certificate for your records. 

  • Engaging content – interactive courses to help safeguard your brand
  • Flexible – learn where you want, when you want
  • Cost-effective – savings available on multiple purchases, plus no travel expenses

Find out more here.

Find out more about our other online training courses.

The content of this module was created by an expert from the CAP Copy Advice team. The team are knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment and hints and tips on how to stay on the right side of the rules.

CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2 CPD hours.

Pricing deals

‘If you are buying five or more of any of our modules, and/or you intend to have five or more users, you can save on the price per module.

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