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Responsible for writing and maintaining the UK Advertising
Codes and providing authoritative advice on the rules

Food and Soft Drink Advertising to Children


As of 1 July 2017, HFSS product advertisements will be subject to dedicated restrictions on their placement and content. These rules respond to wider concerns about childhood diet and obesity and recognise changes in the media environment over the past decade bringing non-broadcast media, including online spaces, into line with the rules for broadcast advertising.

This module will give you an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media. It will also take you through some exercises to put your understanding into practice and will end with an assessment to test what you've learned.

This course is broken down as follows:

  • Background and placement: This section provides an overview of the scope of the CAP Codes and covers the restrictions on the placement and targeting of ads for food and soft drinks.

  • Health and well-being: This section covers marketers' responsibilities to ensure that their advertising does not cause harm to children or encourage an unhealthy lifestyle.

  • Selling techniques: This section covers the techniques that marketers might employ and how the rules apply to them; including the use of characters/celebrities, pricing and promotions.

The course concludes with an assessment and on passing, a personalised certificate for your records.

For more information on this course, please email elearning@cap.org.uk £75
 




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