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Responsible for writing and maintaining the UK Advertising
Codes and providing authoritative advice on the rules

Gambling Advertising

The number of gambling ads has been rising year-on-year since 2007 when the sector was de-regulated as part of the Gambling Act. This has led to increased scrutiny on ads in the sector, making it more important than ever to ensure your ads are legal, decent, honest and truthful.
 
Our course has been designed to provide gambling advertisers with all of the tools they require to produce ads that comply with the rules.
 
This course is broken down as follows:
  • Terms and conditions: This section looks at how to present the terms and conditions of any claims and promotions in marketing communications.

  • Social, cultural and religious responsibility: This section covers the rules on creating ads that appeal to children and other areas of social responsibility.

  • The gambling rules: Go through Section 16 of the CAP Code and take a look at real-life rulings to illustrate the rules.

  • Betting and tipstersThis section will provide guidance on how betting tipsters can remain responsible when promoting their services.

The course concludes with an assessment and on passing, a personalised certificate for your records.

Pricing

Individually each module costs £54

If you are buying five or more of any of our modules, or if you intend to have five or more users, you can save on the price per module. See our tiered pricing structure to find out more.

Have any questions?

If you have any questions, or you’d like to find out more, please email elearning@cap.org.uk.

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