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Alcohol Advertising


Alcohol Advertising

Alcohol advertising is often a sensitive topic. Societal concerns about alcohol, in particular problems such as binge and underage drinking, mean that it is rarely out of the headlines.

The rules surrounding alcohol advertising are strict. However, it is still possible to come up with creative, effective ads that comply with the Advertising Codes. Receiving complaints about your ad can lead to brand damage and loss of money if the ad gets banned or has to be amended.

icon- access.png Access until 31/12/2023
icon-access.png This module provides 1.5 CPD hour
IMPORTANT NOTICE: We have now suspended the sale of this module, if you have already purchased this module you have until the 31 December 2023 to complete it. For a list of the modules that are already available on our new platform please check the ‘Online Training’ page on www.asa.org.uk. If you have any questions, please contact elearning@asa.org.uk.



Access key *discount available with five or more purchases

The course is broken down as follows:

  • Introduction to alcohol advertising

    The first section gives an overview of the regulations on alcohol advertising, looking at why the rules surrounding alcohol advertising are very strict

  • Understanding the rules

    A comprehensive guide to the alcohol advertising rules through the use of real cases where an ad was either banned by the ASA or considered not to be a problem under the rules

  • Creating responsible advertisements

    Discover and learn some of the common mistakes that are made when advertising alcohol and how to avoid them and create responsible advertisements

  • Ad regulation in practice

    The final part has some practical exercises to put learning into practice

The course concludes with an assessment, and on passing a personalised certificate for your records.

  • Engaging content – interactive courses to help safeguard your brand
  • Flexible – learn where you want, when you want
  • Cost-effective – savings available on multiple purchases, plus no travel expenses

Find out more here.

Find out more about our other online training courses.

The content of this module was created by an expert from the CAP Copy Advice team. The team are knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment and hints and tips on how to stay on the right side of the rules.

CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2 CPD hours.

Pricing deals

‘If you are buying five or more of any of our modules, and/or you intend to have five or more users, you can save on the price per module.

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