Alcohol advertising is often a sensitive topic. Societal concerns about alcohol, in particular problems such as binge and underage drinking, mean that it is rarely out of the headlines.
The rules surrounding alcohol advertising are strict. However, it is still possible to come up with creative, effective ads that comply with the Advertising Codes. Receiving complaints about your ad can lead to brand damage and loss of money if the ad gets banned or has to be amended.
The course is broken down as follows:
Introduction to alcohol advertising
The first section gives an overview of the regulations on alcohol advertising, looking at why the rules surrounding alcohol advertising are very strict
Understanding the rules
A comprehensive guide to the alcohol advertising rules through the use of real cases where an ad was either banned by the ASA or considered not to be a problem under the rules
Creating responsible advertisements
Discover and learn some of the common mistakes that are made when advertising alcohol and how to avoid them and create responsible advertisements
Ad regulation in practice
The final part has some practical exercises to put learning into practice
The course concludes with an assessment, and on passing a personalised certificate for your records.
- Engaging content – interactive courses to help safeguard your brand
- Flexible – learn where you want, when you want
- Cost-effective – savings available on multiple purchases, plus no travel expenses
Find out more here.
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The content of this module was created by an expert from the CAP Copy Advice team. The team are knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment and hints and tips on how to stay on the right side of the rules.