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Responsible for writing and maintaining the UK Advertising
Codes and providing authoritative advice on the rules

About CAP eLearning

Our aim is to make our training accessible to anyone involved in commissioning, producing or overseeing marketing communications for large or small businesses. The courses are designed to provide you with in-depth guidance on the UK Advertising Codes, whether you are a new or experienced marketing professional.

CAP eLearning is a convenient way to access advertising training wherever you are and learn at your own pace. There is also the opportunity to retake your chosen courses as many times as you wish within a specific time period.

Because we set the industry's standards, there is no one better qualified than us to help you understand and apply the advertising rules to create a responsible campaign.

Using CAP eLearning could help avoid costly mistakes in your ad campaigns and minimise the chance of complaints and an investigation by the Advertising Standards Authority (ASA).

How the courses work
Unlike other eLearning, you don't just sit there watching. Our courses are interactive - you can share your thoughts, experiences and answers with others so you learn from your peers as well as the experts. You can approach our eLearning courses however you like, dipping in and out as you please.
In each course you will find:
  • Personal profile: Here you can update your email, password and other personal details. You can also retrieve your answers to the learning activities.

  • Learning Centre: This is where the main learning takes place. You can use the course as your tutor to guide you through the topic or you can navigate directly to each of the topics covered within the course from the left-hand menu or the footer. In each activity your last answer will be displayed when you revisit so you can see what youíve already done or even redo the activity.
  • Resource Centre: This area is full of additional information and useful web links to aid your learning. Any information in the Resource Centre will open in a new tab or window so you donít lose your place.

  • Course completion: Once you have completed all the sections of a course you will able to access and print your completion certificate. Tell us what you thought by completing our short questionnaire.

You have six months to complete each course, unless otherwise arranged.

To find out more about the ASA and CAP please visit: or

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Introductory learning
For more information on ad regulation and the ASA complaints process, CAP eLearning has two introductory learning activities, available here.
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