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Responsible for writing and maintaining the UK Advertising
Codes and providing authoritative advice on the rules

Welcome to CAP eLearning
Professional Training on the UK Advertising codes
Welcome to CAP eLearning
Learn more about the ASA and CAP with our introductory training
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eLearning Courses
NEW - Food and Soft Drink Advertising to Children
As of 1 July 2017, HFSS product advertisements will be subject to dedicated restrictions on their placement and content. These rules respond to wider concerns about childhood diet and obesity and recognise changes in the media environment over the past decade bringing non-broadcast media, including online spaces, into line with the rules for broadcast advertising.

This course will give you an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media. It will also take you through some exercises to put your understanding into practice and will end with an assessment to test what you've learned.
More about this course £75
Register for this course with an access key
 

Promotional Marketing
This course will give you an overview of the promotional marketing rules in the UK Advertising Codes and will provide you with all of the information you need to know in order to create compliant promotions. It covers the rules for different types of promotions such as competitions and prize draws as well as everything you need to know for running a price promotion.
More about this course £75
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Misleading Advertising FREE overview
This course provides a useful overview of the CAP Code rules on misleading advertising. It includes two ASA case studies plus a short assessment. Refresh your knowledge on these important principles for FREE today.
 


Misleading Advertising - Part One
Part One of our three-part misleading advertising online training focuses on the specific topics of Free, Comparisons and Availability, and how to make sure you’re advertising doesn’t inadvertently mislead in these areas.
More about this course £75
 

Misleading Advertising - Part Two
Part Two of our three-part misleading advertising online training focuses on the specific topics of Substantiation, Qualification and Endorsements. It looks at some of the essentials around the rules on misleading advertising and will provide you with authoritative advice and guidance on how to create campaigns that comply with the rules.
More about this course £75
 
Misleading Advertising: Part Three
Part Three of our three-part misleading advertising online training will look further at some of the key issues relating to misleading advertising, including exaggeration, pricing, guarantees and after-sales service. The course provides you with authoritative advice and guidance on how to create campaigns that comply with the rules.
More about this course £75
Register for this course with an access key
 
Responsible Ads: Alcohol Advertising FREE DEMO
Get a FREE taste of the Alcohol Advertising eLearning course with our demo version, available for one week once you've signed up.
 

Responsible Ads: Alcohol Advertising
Understand the strict UK advertising rules for alcohol and how the Advertising Standards Authority applies them.
More about this course £75
 
Responsible Ads: Gambling Advertising
This course covers the rules gambling advertisers need to know to create responsible campaigns in the UK. It will cover terms & conditions, social responsibility – including the rules on ads appealing to u18’s and all of the rules in Section 16 (Gambling) of the CAP Code.
More about this course £75
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Business licences
Subscriptions available for 10 or more users from one organisation.
 
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Membership discounts

Members of the Food and Drink Federation can use the discount code FDF15 to receive a 15% discount on the Food and Soft Drink Advertising course. Offer ends on 11.59PM on 31 December 2017.

Members of the British Soft Drink Association can use the discount code BSD15 to receive a 15% discount on the Food and Soft Drink Advertising course. Offer ends on 11.59PM on 31 December 2017.

CIM member? All CAP eLearning courses contribute towards your CIM CPD requirements. CIM members can receive a 20% discount on all eLearning courses until 11.59PM on 31 December 2017. Please login to your CIM Members page and open the Resources tab to access the discount code.

Member discounts cannot be used in conjunction with any other discount code.

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Introductory learning
For more information on ad regulation and the ASA complaints process, CAP eLearning has two introductory learning activities, available here.
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